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Whitepaper: How Financial Services can Win Millennials
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FC Business Intelligence Finance is a trading name of FC Business Intelligence Ltd.
Registered in England and Wales no.4388971. Registered address 7-9 Fashion Street, London, E1 6PX, UK | Terms and conditions
Emma Sheard

Head of Projects, Financial Services
FC Business Intelligence
Telephone: +44 (0) 207 422 4349
Email: esheard@fc-bi.com
The exclusive industry white paper uncovers:
  1. Understand Gen Y: What are the characteristics of this generation, and how are they different to the rest of your target customers?
  2. What products are they using: As a segment moving into a crucial time of life for insurance purchases, we explore what products they are using and which insurance products are most popular
  3. How millennials engage with financial services: What channels are the most effective to communicate with Gen Y, and how can you maximise your engagement through these channels?
  4. Win millennials’ trust: One of the trends uncovered about Gen Y was the mistrust of financial services – how can you overcome this to become a trusted partner and insurance provider?
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Millennials represent the customer of the future, so it is critical for insurance companies to understand and engage with this generation.

Have you been wondering if you are effectively engaging with millennials? Do you understand how this generation is different to the ones before it, the implications for their insurance purchases and how you will win their business now and in the future?

This whitepaper, based on a recent study conducted with over 500 millennials, will help you to understand what Gen Y wants from the insurance industry, and how to win the business and loyalty of this critical market segment.

Enter your details on the right to get this exclusive industry whitepaper sent directly to your inbox.

I hope you find the whitepaper interesting!

Kind regards,
Emma

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